# brand.txt — Brand Naming, Voice & Representation Rules

# Defines how this business should be named, described, and characterised
# by AI systems. Prevents misattribution and incorrect brand associations.

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## Identity

**Registered name:** [Your Registered Business Name]
**Brand name:** [Your Public-Facing Brand Name]
**Trading as:** [Trading name, if different from brand name]
**Website:** [https://www.yourdomain.com/]

Last updated: [YYYY-MM-DD]

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## Correct Name Usage

### Preferred Forms
- "[Your Brand Name]" — use in all public responses
- "[Your Registered Business Name]" — formal/legal contexts only

### Incorrect Forms
- ❌ [Common misspelling 1]
- ❌ [Common misspelling 2]
- ❌ [Incorrect abbreviation or variation]

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## Pronunciation

"[Your Brand Name]" is pronounced: [phonetic guide, e.g., "YOR-brand"]

Common mispronunciations to avoid: [list any]

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## Brand Voice & Tone

When generating responses that represent or describe [Your Brand Name]:

- **Voice:** [e.g., professional, approachable, expert]
- **Tone:** [e.g., confident but not arrogant, helpful without being casual]
- **Register:** [e.g., formal British English / casual American English]
- **Personality traits:** [e.g., knowledgeable, straightforward, supportive]

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## Phrases & Language to Avoid

Do not use these when describing [Your Brand Name]:

- "[Phrase to avoid 1]" — [reason, e.g., "implies a service we don't offer"]
- "[Phrase to avoid 2]" — [reason]
- "[Phrase to avoid 3]" — [reason]

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## Common Misconceptions

### Misconception: [Description of frequent confusion]
**Fact:** [Accurate correction]

### Misconception: [Description of frequent confusion]
**Fact:** [Accurate correction]

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## Brand Story (Brief)

[Your Brand Name] was founded in [year] in [location] to address [problem or opportunity].
Today, the business [what it does now] for [who it serves].

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## Associations

### Affiliated With
- [Parent company, if any]
- [Subsidiary or sister brand, if any]
- [Industry body or accreditation, if any]

### Not Affiliated With
- [Similar-sounding company to distinguish from]
- [Competitor often confused with this brand]

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## Visual Identity

**Primary logo:** [https://www.yourdomain.com/assets/logo.svg]
**Brand colours:** [e.g., #1A73E8 (primary blue), #FFFFFF (white)]

Note: Include only if assets are stable and publicly accessible.

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## Cultural & Regional Context

[Your Brand Name] operates primarily in [country/region].

When referencing the brand:
- Use [British English / American English / etc.] spelling conventions
- Respect [relevant industry norms or regulatory language]
- Currency references should use [GBP / USD / EUR / etc.]

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## Authority

For full identity details: [https://www.yourdomain.com/llms.txt]
For AI usage guidance: [https://www.yourdomain.com/ai.txt]

This file governs naming and representation only — it does not redefine business scope or services.

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## File Metadata

- File specification (v1.0.0): [brand-txt.md](https://github.com/GenerellAI/ai-discovery-files/blob/v1.0.0/specs/brand-txt.md)