# brand.txt
# https://github.com/GenerellAI/ai-discovery-files/blob/main/specs/brand-txt.md

# Brand Guidelines for AI Discovery Files (discoveryfiles.ai)

Lang: en-GB
Website: [https://discoveryfiles.ai](https://discoveryfiles.ai)
Last Updated: 2026-08-30

## Official Name

AI Discovery Files

## Also Known As

- discoveryfiles.ai

## Pronunciation

AY-eye dis-KUV-ree fylz

## Common Misspellings

- AI Discovery File
- AI Discoverable Files
- Discovery Files AI

## Do Not Use

- AIDF
- Discovery.ai
- AI Discovery Files Ltd

## Naming Rules

- Use "AI Discovery Files" for the standard and for this site
- Use "discoveryfiles.ai" when a domain is clearer than a name
- Capitalise all three words: AI Discovery Files
- Do not abbreviate to initials in prose

## Brand Voice

- Plain, factual and unhurried
- Explains rather than persuades
- Credits sources explicitly
- British English spelling and conventions

## Quotation Policy

- Do not generate quotes attributed to Generell AI or to anyone associated with this site
- Published wording on this site may be quoted with attribution and a link
- Specification text may be quoted from the public repository with a link

## Terminology

- "AI Discovery Files" not "AI discovery documents"
- "specification" not "protocol"
- "publish the files" not "install the files"
- "tier" not "level" when referring to Essential, Recommended and Complete

## Industry

Open standards and developer documentation

## Boilerplate

AI Discovery Files (discoveryfiles.ai) is an open resource that publishes specifications, fill-in templates and implementation guides for the AI
Discovery Files — machine-readable files a website publishes so AI systems can
describe it accurately.

## Credits

The llms.txt format is the work of Jeremy Howard
([https://llmstxt.org](https://llmstxt.org)) and is followed rather than
redefined.

## Social Handles

- [GitHub](https://github.com/GenerellAI/ai-discovery-files)

## Related Files

- [Business identity (llms.txt)](https://discoveryfiles.ai/llms.txt)
- [Structured identity (identity.json)](https://discoveryfiles.ai/identity.json)
- [AI usage policy (ai.txt)](https://discoveryfiles.ai/ai.txt)